Taking a fairytale you know & giving it a storyline you don’t.

In Prime’s depiction of Cinderella, marriage was the last thing on her mind; entrepreneur ‘Ella’ takes on the patriarchy to get her company off the ground.

So when Prime asked us to create a series of OOH to land the message, we figured we’d rewrite the message itself. Taking phrases that you’d expect to see on a 1950s film poster and giving them a little 2021 magic.