Extra Flamin' Hot
🔥
Extra Flamin' Hot 🔥
Doritos were one of the official sponsors for the second season of Squid Games; and they wanted to use influencers to let people know.
Doritos, EFH
UK
OLV
Director: Me
Production: DEPT
UK
OLV
2025
3D Production
For efficiency, and to get the set design as close to the original as possible, we opted for a 3D shoot of the hero video. The people, table and floor is all real - the moving (!!) background is not. It was a live 3D feed, the security cameras even tracked their actual movement on set.
Directed by… Me
Again, we were time (and money) poor - so I was director on set.
Plus, Influencer content
Obviously, the advantage of using Influencers is that they have a ready made audience we can tap in to. So we contracted them to make their own announcement videos to supplement our hero piece; creating a fuller campaign with more amplification.