The Gym Group
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Brand Campaign
We won TGG off Lucky’s, there we said it, zero humility in that brag.
We all know that getting to the gym is the hard bit. Once you're there it's great, but the excuses not to go always seem to get in the way.
For their memberships to be of any value, people have to believe they’ll make it to the gym. So we showed them how convenient we really are.
& fortunately, half the UK are within a 15-minute drive of one.
UK
Brand Campaign
2023
Director: Dominic O'Riordan
Production: DEPT
The Gym Group
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The Gym Group 💪
So in January, a time when our audience are the most primed for change, we just need to show them they may be closer to their goals than they think.
A campaign that positions TGG as the most convenient answer; whether you have good vibes, need good vibes, or are just in the mood to move, by simply saying it.
Your goals are easier to achieve with a gym close by. Plus, proximity and frequency go hand in hand when it comes to getting good value out of your membership. To get more for your money you need to validate how often you’ll use it.
