Wise
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Money Talks
Wise is a newbie to the banking category, designed to improve on traditional banks and offer a smarter way to manage money internationally; which ultimately makes it easier for people to make savvy choices about their finances.
But historically, when it comes to cash, we can be a bit cagey - opting for brands we know. So choosing to trust your money with someone new is a tough ask. We figured, if you won’t listen to us, you might listen to your own money.
So we positioned Wise as the obvious, common sense choice, even your money thinks so. A wry smile, rallying cry from your wallet to switch to Wise.
Global
OLV
2025
Director: Me (!!!)
Production: DEPT
Money Talks
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Money Talks 🤑
What made this a truly interesting piece of work was the process
We needed to show global currency transactions, but we didn’t want to buy the rights to them all. So… we created our own. Each designed to reflect a real currency, but reimagined through a Wise lens.
&
Fin
Which, thanks to our AI approach,
was a piece of cake.
The plan was to use AI to map video, masking the movement with our designs. Bringing life to our money without any motion design at all.
(Which obviously led
to some very funny tests)
So we planned a greenscreen shoot, to capture the precise movement we needed for our script.
We had 49 bespoke assets to produce, (YIKES), not just with messaging changes but in different markets too. So we needed the currency (and therefore person) to change even if the script was staying the same.
