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Lucky Fish:
A Short Film by DEPT LDN
Straight8 Shootout
Every year Straight8 hosts a short film competition called ‘Shootout’ which is specifically for companies to enter. So I rallied my creative team to create something special for it.
❋ Shot on film
This means you have to film in sequential order, and you only get one take. A huge creative challenge.
❋ Adding audio blind
The hardest challenge? You have to record your audio completely blind, seeing audio to picture for the first time at the ceremony - hoping it matches up.
❋ Team pitches
We organised a pitch day, for everyone in the agency to pitch their idea to the ECD and Production Director, so anyone had a chance of getting their script picked.
❋ A shoestring budget
Obviously, as this was completely out of DEPT’s pocket, we produced the whole thing ourselves - we were even the talent!
I can't believe I'm gonna' go my whole life,
without seeing someone fall into
that fucking canal.